Noom’s marquee feature, however, is that it functions more like a personal coach than a calorie counter. More than 1,000 recipes-accompanied by color-coded rankings for how well they fit your goals-are also available in its database. It offers an at-a-glance view of which foods are most calorie-dense (red) versus which are nutrient-dense (green) and will help you feel fuller longer. The app’s calorie counter uses color coding to not just log calories, but give you a quick view of how well you are eating. Noom’s mission is to guide users as they learn to understand and alter their eating habits to make healthier choices with the help of dedicated coaches to offer extra motivation and insights. Noom takes a psychology-based approach to weight management through calorie counting, education, and personal coaching.
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